There is several goals from this workshop but the core aim is to show how to be a designer and not just a renderer.
How to explore striking visual narratives and experiences while highlighting the main architectural design intent and defining the best out of it. How to create fast track draft visual directions that resembles a story board for the client to select the best directions from. How to communicate your ideas efficiently and sell it to the clients. How to build a strong relation with the clients that eventually gives you the freedom and the trust to explore unique visual languages.
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